Marketing for Scholars: How to Create an Instagram Infographic?
Whether you want to share your research with other scholars in your field, spread the word about a course you’re teaching, or just extend your academic network chances are good that you’ve already turned to social media to make it happen.
But if you’re not seeing the kinds of responses you’d like, now is the time to create an Instagram infographic.
Because info-graphics are shared three times more than any kind of digital content.
They’re digestible, sharable, and a great way to spark debate and questions about your research.
Read on to learn how to make your own.
Step One: Choose Your Data
The most important thing to keep in mind when you’re making an Instagram infographic is that you won’t be able to share all of your data/findings in a single one.
It’s much better to release several “batches” of mini infographics than to create a large infographic with tons of different data points. If you go too big, it will just end up looking like a research paper with fun colors and graphics.
Aim to include anywhere from 3 to 5 data points only per infographic and ensure that they’re all closely interlinked. Be certain you include your sources, too.
Step Two: Focus on Design
Next, find a basic template on things like Adobe Spark for infographics — it’s much easier than trying to design one from scratch on your own.
Be aware that your font color and size are important here. You need to ensure that the font you choose is both legible and eye-catching. It’s also a smarter idea to make the actual numbers bigger than longer text.
You should also use illustrations to further your points. For example, if your infographic states something like “one in three people will…” have a drawing of people on the infographic with one colored a different shade.
Also use graphs, pie charts, and any other relevant imagery.
Don’t forget to put your name and handle on your infographic!
Step Three: Share It Everywhere
Now that you know how to make an infographic, it’s time to share it!
Make sure you include not just on your Instagram account, but also on other social media platforms. You can even include it in articles you write for online journals.
Check out this list of popular hashtags that academics and education professionals used to get their posts noticed and expand their networks.
An Instagram Infographic Gets Your Research the Exposure It Deserves
Not only is it easy to make an Instagram infographic, but it’s also effective.
Get ready to receive more interview requests, speech offerings, and even publication opportunities thanks to the data and academic conversations your infographic has sparked.
Want more tips on how to make a mark on your field of study no matter where you are in the world? Need more advice on all things student life?
Keep checking back in with us to connect with other scholars and get ahead of the next big things in education and academia.